In other words: An appealing prospect for people who want access to the cable bundle, but don't want to pay a company like Comcast or Charter for hundreds of channels. He describes the service as "the first multi-channel, true live TV service on Apple TV." While Sling TV is already available on other internet-connected TV boxes, like Roku, "Apple TV has always represented the most requested platform since we've launched," chief product officer Ben Weinberger said in an interview. Sling is also launching a new user interface on Monday, CEO Roger Lynch said ahead of the announcement at Apple's conference. The launch on Apple TV is a pivot point for the company, which is putting a greater emphasis on on-demand programming while still providing a core bundle of live TV channels like ESPN and CNN. "Apple TV users are going to love being able to choose from Sling TV's great selection of live sports, news and entertainment." "We're really excited to add Sling TV to the fantastic lineup of Apple TV apps that are ushering in the future of television," Eddy Cue, Apple's senior vice president of Internet software and services, said in an email message. The Sling TV app announcement was made on stage at Apple's WorldWide Developers Conference in San Francisco. Instead, at least for now, it is promoting another company's vision.
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